The program · Pricing in public

One program. Priced by
your size. Backed by a
refund.

Same program at every size — the full protocol, the monthly re-runs, the execution. Smaller companies just pay less for it. And if the ledger doesn’t move, you get your money back. Both of those are in writing below.

The Ledger Program · Priced by annual revenue

Every tier gets the whole program.

75 prompts × 5 engines × 3 runs, monthly re-measurement, remediation execution, quarterly board deck, raw data always. Revenue-based pricing isn’t a feature ladder — it’s the same work priced to fit the company doing the buying. Six-month initial term, month-to-month after, 30 days’ notice.

Under $1M revenue
$1,995 /month
6-month initial term
  • Full baseline audit — 1,125 observations
  • Monthly identical-protocol re-runs
  • Remediation execution & authority outreach
  • Quarterly reporting · raw data always
Start with the free scan
$1M–$10M revenue
$2,995 /month
6-month initial term
  • Full baseline audit — 1,125 observations
  • Monthly identical-protocol re-runs
  • Remediation execution & authority outreach
  • Quarterly reporting · raw data always
Start with the free scan
Over $10M revenue
$3,950 /month
6-month initial term
  • Full baseline audit — 1,125 observations
  • Monthly identical-protocol re-runs
  • Remediation execution & authority outreach
  • Quarterly reporting · raw data always
Start with the free scan

Revenue is self-reported at signing — we don't audit your books; we take your word and put ours in writing below. Multi-brand, multi-region, or 200-prompt engagements are scoped separately: hello@citationledger.com.

The Ledger Guarantee

If the ledger doesn't move, you get your money back.

Nobody can guarantee what a model says — we've been telling you that since the homepage. What we can guarantee is our own performance against a ruler we both agreed on. So: if your end-of-term re-measurement doesn't show clear improvement in mention share over your baseline — same 75 prompts, same engines, same protocol — we refund your program fees.

  • §1The ruler is fixed in month one. You approve the prompt set at baseline; the guarantee is measured against that exact set at month six. No moving the goalposts — in either direction.
  • §2It applies to brands starting below 20% presence. If your free scan shows the engines already love you, we'll tell you that before you sign — not sell you a guarantee you can't use.
  • §3The roadmap has to actually run. The guarantee assumes we can execute: site access granted, approvals not stalled for months. If we're blocked from doing the work, the clock pauses — we'll flag it in the monthly report the moment it happens.

These three conditions are the whole fine print, and they appear in the engagement letter in these same words.

The first ninety days

What actually happens after you sign.

WhenWhat you get
Week 1–2Prompt-set workshop. We mine your sales calls, objection logs, and won/lost notes with your team to build the 75 prompts. You approve the set before anything runs — it's your ruler for the next six months.
Week 3–4Baseline runs + readout. 1,125 observations executed and logged. You get the report, the raw data, and a working session on the findings — including the consensus set and source map.
Month 2–3Fundamentals sprint. Crawler access, schema, entity cleanup, and the first wave of answer-extractable content. First monthly re-runs establish your trend line.
Month 3–6Authority campaign. Placement outreach into your category's source-of-truth list. This is the slow, compounding layer — and the one that moves consensus sets.
Month 6The decision point. Two quarters of identical-method data on the table. The scoreboard makes the renewal case, or it doesn't — that's the deal.
Commercial questions

The fine print, in large print

What happens if the numbers don't move?
You'll know precisely, and early — that's what monthly identical-method measurement is for. Sometimes the finding is that your category's consensus set is locked behind sources that need a bigger authority investment; sometimes fundamentals need more repair than a first crawl revealed. Either way you get the honest picture and the choice, not a reframed dashboard. And after the initial term you can leave with 30 days' notice and every dataset.
Can we just buy the audit without the program?
We don't offer it, on purpose. An audit without execution is a snapshot of a moving target — it expires, and you'd be right to feel you overpaid for a PDF. If you only want measurement, the free scan gives you a real (smaller) read, and we'll happily point you at what to fix yourselves.
Do you replace our SEO agency?
Usually we work alongside them. The fundamentals layer overlaps with good SEO — if yours is strong, more of your budget flows to the AI-specific 20% and the authority campaign. We coordinate directly with your agency and label every deliverable so nobody pays twice for the same work.
Why should we trust a money-back guarantee from a firm that says AI outputs can't be controlled?
Because the guarantee isn't about controlling the models — it's about taking the risk of the timeline off your side of the table. We've published that this work takes 90–180 days and that engines are non-deterministic. If we're right that disciplined execution moves presence in that window, the guarantee costs us nothing. If we're wrong about your category, it costs us, not you. That's the correct allocation of a risk we understand better than you do — and it's measured by the same public protocol as everything else.
Is there a discount for annual commitment?
No. Annual-prepay discounts are how vendors get paid for months they haven't earned. Six months in, our scoreboard is the renewal pitch — we'd rather keep that pressure on ourselves.

Ten prompts will tell you if this matters for your category.

Free, no call required. If the engines already love you, we'll tell you that too.

Run the free scan